Lynda has nearly 30 years’ experience in marketing and communications across public and private sectors and has held a number of national board director roles in public sector communications. During her career, she has unusually worked across the spectrum of public sector services such as health, culture, police, emergency services, transport, industry and local government. With frontline experience from emergency services in managing communications for major disasters and inquiries (health, police and coastguard), she lectured at Cabinet Office Emergency Planning College for 10 years on directing multi-agency communications responses to disasters. She was Director of Communications for Criminal Justice Information Technology at a critical time for safeguarding, implementing the recommendations of the Bichard Inquiry following concerns around information sharing in child protection cases. Lynda has been board member and Chair of the Birmingham Safeguarding Children Board’s Communications and Engagement sub-committee. For the last 3 years Lynda has established the largest NHS communications and engagement service supporting Clinical Commissioning Groups and other NHS and public sector organisations with regional transformations, turnaround and managing communications in a partnership environment. In November 2014 Lynda was elected by the healthcare profession as Chairman of the Association for Healthcare Communications and Marketing, the primary independent network for healthcare communications, in November 2014.
