George leads the policy development, government relations, campaigns and wider external engagement at the Society. George regularly comments on health and social care policy and sits on a number of government and sector wide health and social care advisory groups. Working with NHSE, he is leading new ways of delivering dementia care and support, particularly around diagnosis and post-diagnosis support, as well as developing models of integrated dementia care and support. George played a leading role in the delivery of the Prime Minister’s Challenge on dementia. He was been instrumental in the creation of the Dementia Friends programme and dementia friendly communities, which is now the fastest growing social movement in England.
Prior to joining Alzheimer’s Society, George held senior positions at the British Red Cross and Action for Children. He specialises in organisational and cultural change and has written extensively on a variety of social policy issues, as well as leading a number of successful influencing campaigns. He spearheaded the development of family intervention projects across England and expansion of home from hospital services for the elderly. He has also worked in Parliament and Whitehall as a civil servant.
