Dr Aleksej Heinze is an award winning Senior Lecturer with a wealth of blended learning teaching and research experience in a variety of subjects mostly concerned with the use of Information Technologies to benefit business.
He has a breadth of experience of leading projects with small local organisations for example, in the use of Search Engine Optimisation and Social Media Marketing, as well as on national and international projects – for example – Passport to Trade 2.0 – a project developing business culture guides, including Social Media Etiquette, across 31 European countries –http://businessculture.org.
Working in multinational teams he has developed online learning material in the areas of Enterprise Cultural Heritage www.enterpriseculturalheritage.org and regional innovation policy practice www.knowledgecities.eu. Most recently, he has been working on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project to develop a series of MOOCs (Massive Open Online Courses) in Digital and Social Media Marketing – http://mastersindigitalmarketing.org
